“How can you tell if you’re ready for a digital marketing career?”

unnikrishna
2 min readFeb 15, 2024

Or are you ready with your wetsuit for a wild ocean digital deep dive?

Digital Marketing. Unnikrishna M Damodaran
Prompt-based image created by the author.

“How can you tell if you’re ready for a digital marketing career?”. LinkedIn asked me this question. Who likes questions? Anyway, I have a checklist with my comments/short questions as a failed digital marketer. Did you raise eyebrows on “failed”? If you do then just understand that’s part of the process! If you or your immediate boss and that “person” ’s manager can’t handle “failure”, there’s a problem to fix within your company before you start doing digital marketing.

However, the below points may help analyze yourself for a career in digital marketing.

Passionate Learner?

Trends change faster than you change socks. Can you embrace the constant hustle of new platforms, tools, and tactics?

Data Ninja? Love numbers?

You’ll drown in ‘em.
Can you analyze, interpret, and tell a compelling story to win over skeptical CEOs?

Creative Soul?

Words and visuals are your weapons. Can you craft messaging that cuts through the noise and connects with real humans?

Thick Skin?

Business units throw shade like nobody’s business. Can you handle tough criticism, learn from it, and bounce back stronger?

Team Player?

It’s all hands on deck. Can you collaborate, delegate, and celebrate collective wins (and learn from shared losses)?

Adaptable Chameleon?

Platforms evolve, and algorithms shift. Can you pivot strategies, embrace change, and thrive in the unknown?

Remember, scars tell a story…

Failures taught me more than any textbook.

If you’ve got the grit, the curiosity, and the drive to succeed, then dive in. The digital ocean is wild, but the rewards are real.

Just keep your wetsuit handy! 😉

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unnikrishna
unnikrishna

Written by unnikrishna

Visual Artist, NFT Creator & Curator, Graphic Designer & Digital Specialist. Comments on: Art Happenings, NFTs, Brands, Visual Art, Digital Art, Art Criticism.

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